Ladies and gentlemen, I give you the best and comfiest pair of leather shoes around, that are not only unique, ethically made and so durable that it lasts a lifetime, I give you Forevershoes. Only kidding. This is my made-up scenario presentation for the Press Relations module part of my journalism degree, which you can download the presentation here. The task was to present to our lecturers and other fellow students our fantasy scenario using PR tools in maximising publicity for your own specialised campaign. From using press releases, fashion shows, press conferences etc. This particular presentation was very enjoyable for me, as I’d never really done or experienced any kind of PR before. But it was great to learn about the subject and to dabble in PR. If journalism fails me I believe PR would be my second career choice.